I was responsible for leading the launch of the Carol’s Daughter 25 Year Anniversary 360°Campaign via Creative Direction, Agency Management, Pre + Post Production Lead + overall Content Strategy for the variety of asset formats that were to be used across social and digital media. These assets were launched in 2018 and used throughout all of 2019.

I was responsible for all branded content throughout the year from conceptualization through execution, inclusive of evergreen content that fit into cultural moments throughout the year, like Prom.

Managed Casting, Styling, Prop Sourcing, Creative Direction, Production on set and Post, and Content Strategy inclusive of how to iterate assets across multiple channels in the digital and social media space.

Conceptualized photoshoots throughout the year that could be used for multiple branded content needs inclusive of showcasing product before/afters of new product launches, the launch of the Carol’s Daughter blog and digital and social media needs.

Responsible for Styling + Creative Direction, Pre and Post production and content strategy.

*All Photography by Alex Antitch.

I led the launch of the Carol’s Daughter #BORNandMADE 360° campaign for the second year in a row which consisted of content conceptualization, social strategy for 6 months post-launch, casting the celebrity talent, Creative Direction and leading Pre and Post Production.

Conceptualized photoshoots throughout the year that could be used for multiple branded content needs inclusive of showcasing product before/afters of new product launches, editorials on the Carol’s Daughter blog and digital and social media needs.

Responsible for Casting, Styling, Creative Direction, Pre and Post production and content strategy.

*All Photography by Alex Antitch.

I led the launch of Carol’s Daughter’s first ever TVC campaign and was also responsible for thinking through a branded content strategy that would be impactful in having the TVC carry over seamlessly into the other Verticals important to the CD digital strategy inclusive of owned and paid social assets, e-commerce, print and the brand owned blog.

Responsible for Creative Direction, External Agency Management, Leading Pre + Post Production + Content + Social Strategy.

Led the 360° campaign launch for Dark and Lovely GO Intense! Color Sprays inclusive of long and short form content conceptualization and organic and paid social strategy.

Responsible for Casting, Styling, Prop Sourcing, Creative Direction + leading production.

Led the 360° campaign launch for Dark and Lovely GO Intense! Color Sprays inclusive of long and short form content conceptualization and organic and paid social strategy.

Responsible for Casting, Styling, Prop Sourcing, Creative Direction + leading production.

Led Creative Direction + Production for all Carol’s Daughter Product Lay downs + still life photography inclusive of how strategy behind how they should be translated Into E-commerce and social media.

Led the launch for Carol’s Daughter Coco Creme collection inclusive of long and short form content conceptualization and organic and paid social strategy.

Responsible for Influencer Casting and activation, Styling, Prop Sourcing, Creative Direction + leading production.